I am Vyas Kumar — a Data Analyst in Marketing & Product Analytics based in Salt Lake City. I work at REDX, where I own the entire email marketing infrastructure: weekly newsletters, targeted campaigns, CRM data pipelines, and executive reporting — all serving 100K+ contacts.

My work sits at the intersection of marketing and engineering. I have raised email open rates from 30% to 50% and CTR from 2% to 6% through engagement-tier segmentation, list validation, and relentless A/B testing. I build the pipelines that move data between platforms, the dashboards that turn raw metrics into executive decisions, and the automation that replaces manual work with reliable systems.

Before REDX, I was a Salesforce Business Analyst at Selah in healthcare, integrating EHR data models and Marketing Cloud. Outside work, I build AI agent systems — Atreus, my flagship project, is a production multi-agent orchestration system that coordinates specialized AI agents.